Spitball podcast: the changing face of positioning value

With so much competition out there, it’s no longer enough to simply keep providing a good level of service. Customers will always be looking for more - and unless you are going the extra mile to differentiate and to position yourself as the as the clear winner, you will find your competitors are pipping you at the post. As a business development consultant working on large bids and tender responses, I’ve seen first-hand the uphill battle faced by suppliers who haven’t put in the necessary work to position against highly motivated and methodical competitors. Unless you take the time to distill down your knowledge about your customer to what they actually need and value, your proposal or RFT response will be just another heavy tome to add to the pile.

In our latest Spitball podcast, Hamish Riddell, Bri Williams and I discuss “The Changing Face of Positioning Value".  Find out why we think that challenging the status quo and nudging the customer to step outside of what they know is a good thing - http://spitballbiz.wordpress.com/

Spitball June podcast: the changing face of productivity

We all want to be productive, but is technology making it easier or just adding to the load? In this month’s podcast we discuss productivity; what holds us back from being productive, our experiences with technology and tips on Apps we’ve tried, the traps of traditional time management wisdom, “infobesity” and the all-you-can-eat buffet, dragons and punching fear in the face!

Listen in at http://spitballbiz.wordpress.com/2013/06/13/productivity-and-technology/

Books we recommend this month include The New Rules of Management: How to Revolutionise Productivity, Innovation and Engagement by Implementing Projects that Matter (by Peter Cook) and Start: Punch Fear in The Face, Escape Average and Do Work That Matters (by Jon Acuff).

Spitball May podcast: The Changing Face of Competition

What do we think about in business when we say “competition”, and what does it really mean to be competitive? In this podcast, I talk to buying behaviour specialist Bri Williams and organisational development expert Hamish Riddell about some emerging issues in business competition, including:

• Sources of competition - It’s human nature to think of competitors as the firms or organisations that are the closest match to us. But does this baked-in view underestimate the field of competition, and how are businesses losing out by thinking too narrowly about competing solutions?
• Constant disruption - Competitors come from everywhere and constantly with new and interesting ways of doing things. How much time should you spend looking out at what the market is doing, and how much just running your own race?
• The rise of FREE - It seems everything new these days is free or low cost. In behavioural economics terms, “free” is actually a price on its own – so how can businesses make money from free? And what does constant price pressure mean for labour-based industries that don’t have a low-cost platform to work from?

Listen to the conversation at http://spitballbiz.wordpress.com/2013/05/16/the-changing-face-of-competition/

Spitball April podcast: The Changing Face of Consumption

How much have consumers and their patterns of consumption changed, really? In the April Spitball podcast - hosted by Bri Williams – Bri, Hamish and I talk about what has and hasn’t changed in the context of today’s battle to win the sale. Here’s a summary of our major topics:

• Information backwash - Unfettered access to information about products and services has shifted the relationship between consumers and businesses. But has the availability of information lead to a better informed market, or one that is more confused than ever? Is it now more difficult to make and live with purchase decisions, and how can businesses help?
• Relationship with money - Cold hard cash is on the outer as mobile banking and digital wallets continue to rise. How has this impacted the concept of money and how consumers spend?
• Authentically fake - At one end of the spectrum, we live in a disposable world of cheap cars, ready-made meals and here-today gone-tomorrow apps. At the other, there’s a counter culture move towards ‘authenticity’, artisanship, product re-use and permanence. Do businesses have to pick one camp or the other, or is there magic to be made somewhere in between?

Listen to the conversation at:

http://spitballbiz.wordpress.com/2013/03/14/the-changing-face-of-consumption/

Spitball, NEW business radio podcast series: The Changing Face of the Workforce

I've teamed up with Hamish Riddell from Kumbayah Consulting  and Bri Williams from People Patterns  to deliver a monthly business radio show, Spitball: http://spitballbiz.wordpress.com/2013/02/18/the-changing-face-of-the-workforce/

In each broadcast we'll be spitting out some ideas about what's happening in business and seeing what sticks. We do this when we get together anyway, so we figured we would let you eavesdrop.

This month Spitball focuses on the changing face of the workforce, specifically the rise of free agency; the decline of hierarchy; and the rise of informal learning.  Coming in April and June are programs about the changing face of consumption and competition. Tune in and tell us what you think about these issues.