How much have consumers and their patterns of consumption changed, really? In the April Spitball podcast - hosted by Bri Williams – Bri, Hamish and I talk about what has and hasn’t changed in the context of today’s battle to win the sale. Here’s a summary of our major topics:

Information backwash - Unfettered access to information about products and services has shifted the relationship between consumers and businesses. But has the availability of information lead to a better informed market, or one that is more confused than ever? Is it now more difficult to make and live with purchase decisions, and how can businesses help?
Relationship with money - Cold hard cash is on the outer as mobile banking and digital wallets continue to rise. How has this impacted the concept of money and how consumers spend?
Authentically fake - At one end of the spectrum, we live in a disposable world of cheap cars, ready-made meals and here-today gone-tomorrow apps. At the other, there’s a counter culture move towards ‘authenticity’, artisanship, product re-use and permanence. Do businesses have to pick one camp or the other, or is there magic to be made somewhere in between?

Listen to the conversation at:

http://spitballbiz.wordpress.com/2013/03/14/the-changing-face-of-consumption/